Our Commercial team is Elaway’s voice to the world. They’re the ones spreading the word about who we are and why we matter — and they make us look great while doing it. The team is made up of three sub-teams: Marketing & Communications, Emerging Markets, and Developing Markets — all focused on growing our customer base across regions.
The Marketing & Communications team ensures our brand is strong, consistent, and engaging. From customer communications to campaign materials, they make sure people hear from us — and remember us.
Our Developing Markets and Emerging Markets teams are on the front lines of growth. Developing Markets focuses on deepening our presence in our mature markets, Norway and Sweden, while Emerging Markets drives expansion in our less mature markets, Denmark and Germany.
Our Commercial Team
About Elaway
Norway has become a go-to place for learning about electric vehicles (EVs) and renewable energy, and at the heart of it all is Elaway, a scale-up founded in hydropower. After five years in operation, we've proudly built 1,400 charging facilities, serving over 140,000 parking spaces across our four markets. In 2022, we expanded our footprint to Sweden and Germany, drawing on our experience to make EVs more accessible throughout Europe. In 2024, we have added Denmark as our fourth market.
Elaway is a rapidly growing player in a fast-moving industry. Our goal is straightforward: to speed up the transition to EVs as part of the solution to the climate crisis. We're backed by three solid partners: Hafslund and Eviny, who bring over a century of electrification experience, and SUSI Partners, where we're part of the SUSI Energy Transition Fund.